Vinyl van wraps are an excellent way to market your business, publicise your brand, and get noticed in all the right places!
Many businesses have a challenge when working out what sort of wrap to go for. Budgets are always going to be a consideration, so you must make excellent choices to get the best from your van signage – without spending more than you need to.
Let’s runs through the different types of fleet wraps we offer and the pros and cons of each option. We aim to elevate the quality of UK vehicle wrap design and help every customer make informed decisions, so please get in touch if you’d like any more advice.
Full vs Partial Vinyl Van Wraps
Ok, so let’s begin by clarifying precisely what differences we’re talking about here. Any wrap can transform the appearance of your fleet and provide an eye-catching moving signboard that shouts your name everywhere it travels.
That said, you don’t necessarily need to wrap every inch of bodywork to get a significant effect.
Full Van Wraps
A full wrap is the Queen Bee of vinyl finishes and the type of wrap you’ll usually see in a high-end wrap design. That entails wrapping the whole of the vehicle, including:
- Bumper and hood
- Sides and doors
- Rear and bonnet
You can also use perforated vinyl covers for your windows if you’re looking to make a serious style statement.
So, why would you choose a partial van wrap? There are a few reasons (and options). Most partial van signage is pinpointed to those parts of the vehicle that will gain the most attention.
You’ve likely seen ads on fleets placed on the bonnet in reverse so you can read the details through your rear-view mirror. Or been stuck in a crazy traffic jam and enthralled by some beautiful vinyl graphics on the van in front. Those are the key places you want your ad to be – where it can be easily seen, by anybody, even when moving.
However, a whole van graphic can be punchier with a stunning visual effect. It is usually recommended if you’re expecting to park up your vehicles in prominent locations and maximise the quality of your advertising.
Benefits of Partial Fleet Wraps
Here are a few points to consider if you’re leaning towards partial van wraps:
- Don’t worry about the roof.
Yep, if you’re going to large-scale events with drone footage, you’ll need to be seen from the sky. But, if your fleet includes vans or larger lorries, it’s pretty unlikely anyone is ever going to see the decals on the roof.
- Be mindful of safety.
Although you can use full taxi wraps, you want to make sure that you aren’t obstructing the driver’s view or sacrificing safety for style.
- Target your van wrap budget.
If you’re on a fixed budget, we’d recommend chatting with one of the Wrap UK experts before making any choices.
We’ll be able to help with some pointers about the best places to position your van wrap and getting the best value from the investment with easy to read fonts, bold colours, and wrap design that matches your branding.
- Switch it up.
A great advantage of a partial van wrap is that it’s much faster (and cheaper!) to switch out your wraps if something changes – so if you have a new promotion or want to publicise a new service.
Provided you’re not expecting to change the colour of your fleet; you can use a partial wrap at a lower cost, highlighting the promo in a stand-out position, without paying for a complete re-wrap project every time.
Do I Need Full Fleet Wraps or Partial Van Signage?
As we’ve seen, there are pros and cons to both options. In short:
- Full wraps pack a considerable punch, are hard to miss, highly visible, and long-term investment in your vehicle advertising.
- Partial wraps are cheaper, more precise, and suited to businesses with a budget or smaller fleet where they need to maximise the return on their investment.
Choosing fleet wraps for your business has to be personal – since every organisation has different values, aspirations and goals. We’d advise thinking about what you’re looking to achieve and then scaling that back to make choices about your vehicle wrapping strategy.
Factors are likely to include:
- Budget – If you have a limited budget, we’d usually say to go for excellent quality partial wraps rather than try and stretch it too far and end up with low-quality wraps across the whole of every vehicle.
- Fleet size – if you have one or two vehicles, it may be far more accessible financially to go for the big full wrap and harness every inch of advertising potential! Likewise, if you’ve got 10+ vehicles, you might be keen to avoid spending too much and prefer to wrap every rear and bonnet.
- Travel frequency – another option is to fully wrap the key vehicles in your fleet which do the most miles and go for a smaller partial van wrap on the others. If you have two primary vans, say, and three you use occasionally, it’s better to put your design kudos behind those two than spread your budget thin on fleet vehicles that rarely leave the depot.
- Target audience – ah, the big question! Car wrap design is crucial since it makes a massive difference to the colours, styling, design, finishes and vibe you want your van wraps to project. Think supercars, energy drinks, sports events, and you’re going to see flamboyant full wraps with the brightest colours. If you run a contemporary furnishings business with elegant, understated branding, that’s not going to feel harmonious with your business goals.
So, there you have it – a breakdown of what you get from full and partial van wraps and a guide to the pros and cons of both options.
We know there’s a lot to think about here, but we believe it’s crucial to share information and knowledge about professional fleet wraps, so you’re equipped with the details you need to make great decisions. For more help with selecting suitable van wraps for your business, get in touch with WrapUK!