Fleet Branding Ideas: Creating Impactful Wraps That Represent Your Business

Coming up with fresh, exciting fleet branding ideas can be a lot of pressure! Whether you’re wrapping your company fleet for the first time or revisiting an outdated design, you need the finished result to be on-brand, high-impact and worth the investment.

We also speak with business owners who use fleet rebrands to coincide with their marketing campaigns, or who fit temporary wraps alongside seasonal promotions, for whom the enquiries or sales their vehicle wraps generate are a significant proportion of their incomes.

Our vehicle wrap designers have shared their most important tips to help with your fleet branding and ensure you know the right ways to increase visibility for your business.

Key Design Principles to Be Aware of When Wrapping a Business Fleet

Eye-catching vehicle wraps help brands promote their businesses in every location or region they serve, and cement brand awareness. That means you may well become the go-to for a customer who might not need you now but will remember you when they do.

Designing vehicle wraps for multiple vehicles is far easier than you might guess, because advanced technology means we can tweak one design to suit the bodywork, shape and size of every vehicle in your fleet – or target specific trucks, lorries and vans that cover the greatest mileage and therefore have the best exposure.

The trick is to ensure that any graphic you display, such as a company logo, can be seen and remembered in seconds. This is because a passing motorist or pedestrian needs to absorb the information shown in the time it takes for them to overtake, or for your vehicle to drive past their position.

It’s common to see fleet graphics that are either blown up to a huge size, making them impossible to digest in that tiny window of opportunity, or that have so many graphics packed tightly together that potential customers don’t recall any of the important details.

This is our number one design recommendation: think about quality over quantity.

Professional vehicle branding designers focus on the core messages you need to convey, rather than putting as many colours, symbols and images into one full or partial wrap – prioritising specific areas of each vehicle where the wrap will be easiest to see, read and remember.

Information Hierarchy in Vehicle Branding Projects

Commercial vehicles provide a large surface area for advertising, but as we’ve mentioned, you don’t always need to cover every square inch of your lorries and trucks for your branding to be effective. Here are some of the core snippets of information to make sure you’re not obscuring or overshadowing:

• Who you are: what is your company name or logo – how can a potential customer find you?
• What do you do: is it obvious what services or products you supply or deliver?
• How can customers contact you – are you online or on social media?
• What areas do you serve? Are you local, regional, national or international?
• What makes you different? Do you represent the best in quality, cost efficiency, professionalism, know-how or something else?

The best advice is to take a look at our previous vehicle wrapping projects via the WrapUK gallery, where you’ll find lots of inspiration about how other brands have created sometimes very simple graphics that share all this information.

Selecting Cohesive Logos and Brand Colours for Full Fleet Wraps

We’ve talked about colour consistency, and this applies across a fleet. If you have several larger HGVs, a few transit vans and several smaller company cars, you still want every vehicle to be recognisable as part of your business, even if you feature larger graphics or more detailed messaging on the bigger vehicles.

If you don’t yet have a brand guide or a set colour palette you use for all your uniforms, packaging, website pages and social media channels, this is a good opportunity to revisit your logo, pick out the main colour accents and ensure you’re using these consistently everywhere your business appears.

Wrapping fleets with familiar colours means it’s always apparent when one of your vehicles is in the area. They also ensure that you’re perceived as a recognised, consistent business.

Retaining an On-Brand Professional Image

Every business has a distinct brand identity, and your vehicles must represent that – because if you’re, for example, a highly specialist business that primarily trades with B2B clients whose main expectations relate to efficiency and expertise, you probably don’t want high-shine neon colours or fun graphics with cartoon characters.

That’s, of course, an exaggerated example, but every aspect of your vehicle graphics ties into the first impression your customers have. If you want to improve brand recognition, you need all the moving pieces to work together – using familiar logos, consistent colours and a tone and style your existing clients recognise.

When to Seek Professional Wrap Design Services From the Specialists

It’s always worthwhile speaking with the WrapUK design team if you have any reservations about whether your design is going to deliver returns, or if you’re hesitating on some or all of the design process and need impartial input.

In an ideal world, we’d all be able to come up with amazing design ideas. Still, it’s normal for businesses that work outside of the creative sectors to find it difficult to visualise how they’d replicate their logo, slogans and messages in a full-size wrap!

Should any of the following apply, it may be preferable to ask for design advice or source help with refining your draft designs before you move forward:

• You’re reliant on your fleet wraps to act as a cost-effective way of marketing your company.
• You want to attract attention from as diverse an audience as possible.
• You have limited time and want to roll out a new fleet design quickly.

Our designers have years of experience creating full wraps for large fleets and bespoke graphics for local businesses, and focus on ensuring every client makes the most of their vehicle branding.

If you need help with your fleet wrap design, are stuck choosing between options, or want advice on how best to incorporate new branding into your wraps, please get in touch.